How to create an effective LinkedIn carousel post?

How to create an effective LinkedIn carousel post?

In this post, we will discover tips and best practices for creating an engaging, informative, and visually appealing LinkedIn carousel to…

What’s a LinkedIn Carousel Post?

If you’re not familiar with Carousel Posts on LinkedIn, no problem I will explain it.

In general, the Carousel posts are a highly effective yet often overlooked feature on the platform. We will explore the reasons why you should incorporate them into your LinkedIn strategy and outline four simple steps to create engaging carousel posts.

You might have come across carousel posts used as advertisements or as a means to showcase image galleries, enticing readers to visit a landing page or your profile. While this can be effective, I believe there’s a more powerful way to harness this feature to boost your content’s visibility and enhance engagement with your target audience.

Carousel posts have a straightforward structure. You start with a concise, attention-grabbing post that addresses a topic immediately relevant to your audience. Next, you seamlessly upload a PDF document or a PowerPoint slide deck directly into the post, expanding on the subject matter. The initial page or slide will be displayed just below your post’s text. Your audience will notice clickable arrows on the image, allowing them to effortlessly browse through the pages. As they continue to click, the images keep rotating, giving rise to the name ‘carousel.’

Why Should You Embrace Carousel Posts?

Before we delve into the intricacies of crafting compelling carousel posts, let’s explore five reasons to consider incorporating them into your content strategy:

1. Boost Engagement Without Ad Costs: Carousel posts are a fantastic way to increase engagement on LinkedIn without having to spend a dime on advertising. This benefit alone is reason enough to give them a try.
2. Reach Non-Ad Readers: Carousel posts are a great option for reaching those who typically shy away from ads, as they are designed primarily for informative purposes.
3. Effortless Creation: Creating carousel posts is a breeze. You can repurpose existing content you’ve already developed for other purposes, saving you time and effort.
4. Grab Attention in the Feed: Carousel posts stand out in the LinkedIn news feed because they occupy more screen real estate compared to other types of posts, increasing their visibility.

How to create a carousel?

There are different ways to create a carousel. Firstly you need to learn the sizes.

LinkedIn carousel post sizes;

• LinkedIn carousel post in square: 1080 x 1080
• LinkedIn carousel post in portrait: 1920 x 1080
• LinkedIn carousel best format: PDF
• LinkedIn carousel PDF file size: 100 MB (maximum)

If you have knowledge of Figma you can use Figma to create a carousel. Also, Canva is a great tool for creating carousels but it is not directly designed to make a carousel.

So I want to promote the Creatorbook’s Carousel Generator. It is designed for creating effective carousels.

Here are a few steps to create a carousel;

• Go to the Carousel Generator page.
• Click “Create Carousel Now”
• It will redirect you to the Carousel Generator App.

Viola, you are inside the generator page.

In the generator, you have a lot of options to edit your content. If you want, you can just use our ready-to-use templates or you can just customize your content and download it for free.

Some examples from the generator page;

Wise theme;

Genius theme;

Summary

• Best Choice: PDF Format is Typically Optimal, Regardless of the Original Source Maintain a Cohesive Visual Branding Ensure Your Uploaded Document is Visually Engaging.
• Consider Utilizing Color and Graphics
• Consider Mobile-Friendly Reading: Given that many users access content on mobile devices, pay attention to font size and spacing.
• Remember, Once Posted, Carousel Posts Are Immutable: You can’t edit or alter them after publishing.